Marketing Tricks

This is part of a real ad in the May 2011 issue of Reader's Digest.

"I need it in the middle of the night." "I want it now."

Can you guess the product?



The full ad is below:



Really? A sleep aid? Without the product shown, the picture looks seductive like it belongs to a bedroom aid or an ED pill. With context of the product, the man and woman look exhausted. Interesting marketing trick.